In today’s hiring landscape, finding great talent isn’t enough—because the best candidates aren’t always actively looking. They’re quietly observing, sizing up your reputation, and deciding if your brand is worth their time. At Hartfelt Careers, we help you shift from chasing candidates to attracting them. We craft employer brands that cut through the noise, capture attention, and speak directly to high performers. From your online presence to the way your culture is communicated, we make sure your brand does the heavy lifting—so when it’s time to hire, the right people are already leaning in, ready to talk.
Why Employer Branding Matters
Top-tier candidates aren’t just applying—they’re researching, analyzing, and comparing. They’re evaluating your company just as critically as you’re evaluating them. It’s no longer enough to offer a great salary or a flashy title. Today’s high-performers want alignment: with your mission, your leadership, your values, and your culture.
Your employer brand—how you’re perceived by potential talent—can be the deciding factor between landing a top performer or losing them to a competitor. From your LinkedIn presence and Glassdoor reviews to the tone of your job postings and the vibe of your team online, every touchpoint shapes perception.
We help you take control of that narrative. At Hartfelt Careers, we transform your employer brand into a strategic asset—one that builds credibility, inspires trust, and positions your company as the destination for serious talent. Because when the right people believe in what you stand for, hiring becomes a magnet—not a chase.
We assess how your company is currently showing up across LinkedIn, your careers page, review sites, and social media—and identify the gaps between perception and reality.
Together, we craft a compelling Employer Value Proposition (EVP) that resonates with your ideal talent—clear, authentic, and competitive.
We design or refine your careers page to speak directly to your ideal hires. It won’t just list jobs—it’ll sell your culture, vision, and edge.
We develop a content strategy that highlights your people, culture, wins, and voice—so you stay visible to top talent, even when you're not actively hiring.
We equip your internal team with branded assets, messaging templates, and onboarding resources to keep your talent story consistent at every touchpoint.
This service is built for companies that want to level up how they’re seen by top talent. Whether you’re scaling fast, entering a competitive hiring market, or simply tired of losing great candidates to flashier brands, we help you build a reputation that attracts the right people—before you even start recruiting. If you’re ready to turn hiring into a strategic advantage, this is for you.
Employer branding is how your company is perceived by potential and current employees. It influences whether top talent is drawn to your organization—or passes you by. A strong employer brand makes recruiting easier, faster, and more cost-effective.
If you’re struggling to attract quality candidates, losing offers to competitors, or getting little engagement on job postings—it’s likely your employer brand isn’t resonating. We help uncover those gaps and fix them with a clear, tailored strategy.
Most employer branding engagements take between 4–6 weeks, depending on scope. We work quickly, but more importantly, we focus on creating assets and messaging that actually convert.
Absolutely. In fact, it works best that way. A strong employer brand boosts the performance of every recruiting effort you make—especially during active campaigns.
You’ll receive a fully developed Employer Value Proposition (EVP), optimized career page copy, brand messaging guidelines, social media strategy, and tools your team can use to maintain consistency across hiring channels.
The best candidates aren’t just looking for a job—they’re looking for alignment. We’ll help you build the kind of brand that speaks their language.
