In today’s market, top candidates don’t just stumble across great opportunities—they follow them. Recruitment marketing helps you build that magnetic presence: consistent, strategic, and impossible to ignore.
At Hartfelt Careers, we don’t just market roles—we market your mission, culture, and value as an employer. From attention-grabbing campaigns to long-term brand building, we create visibility that turns passive talent into active applicants.
Why Recruitment Marketing Matters
The best talent is busy being great at what they do—they’re not browsing job boards all day. To reach them, you need to show up where they are, speak their language, and give them a reason to care.
A strong recruitment marketing strategy does more than fill open roles. It builds brand equity, shortens your hiring cycles, and creates a pipeline of qualified candidates who are already sold on your company before the first interview.
We define exactly who you want to attract and craft messaging that speaks directly to them—based on what matters most in their career decisions.
We build custom campaigns for high-priority or hard-to-fill roles—ads, visuals, copy, landing pages—everything designed to stop the scroll and start conversations.
We turn your social platforms into recruiting magnets. From LinkedIn content to culture posts, we help you build visibility and credibility that grows over time.
We write (or rewrite) your job postings to stand out in a sea of bland listings—positioning the opportunity with clarity, energy, and intent.
We manage your campaigns from launch to conversion, tracking key metrics like reach, engagement, applications, and quality of applicants—so you can see ROI in real time.
Ideal for growing companies that want to consistently attract top-tier candidates, fill hard-to-hire roles, or strengthen their employer brand over time. Whether you’re building your first team or expanding globally, our recruitment marketing system scales with you.
Recruitment marketing is a proactive, brand-first approach to attracting talent. While traditional job ads focus on filling roles quickly, recruitment marketing builds long-term visibility, engages passive candidates, and positions your company as an employer of choice—before there’s even an open role.
We start by developing talent personas that reflect your ideal hires. From there, we tailor messaging and distribute it across the platforms they use most—LinkedIn, niche sites, email, and more—to attract candidates who are aligned with your mission, not just the job description.
Yes! While recruitment marketing builds brand value over time, many of our clients see immediate improvements in candidate quality and time-to-fill—especially for hard-to-hire roles. Strong visibility leads to stronger pipelines.
Absolutely! It’s actually ideal for companies who hire infrequently but want to build brand equity and talent pipelines in advance—so when it’s time to hire, you’re not starting from zero.
Both! We offer done-for-you campaign builds, as well as fully managed, ongoing recruitment marketing strategies for companies that want to keep their talent pipeline warm year-round.
Recruitment shouldn’t start with a job post—it should start with a story worth hearing. Let’s build a marketing engine that fills your pipeline before the roles even open.
